"DFW BUY NOW" ad blitz launched
Posted by Mike Pannell on Monday, March 3, 2008 at 3:08:56 PM
By Mike Pannell / March 3, 2008
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Dallas) - The Home Builders Association of Metro Dallas has teamed up with a group of builders, developers and financial institutions to fund an advertising blitz aimed at attracting buyers. The builders' "DFW BUY NOW" campaign will run advertisements as well as a website: www.dfwhousingfacts.org. The builders say that the marketing program will help combat negative publicity about the housing market. North Texas homebuilders have cut their starts by almost 40 percent due to lagging sales caused in part by the mortgage market crash. The cutbacks have been even steeper in many U.S. markets. Almost 10,000 vacant new homes are on the market in the D-FW area, and builders are offering significant sales incentives to move their surplus inventory. The local building industry's marketing campaign will promote the idea that North Texas' home prices are stable, houses are affordable and sell quickly, and there is a limited inventory of finished homes available. The National Association of Realtors has been running a similar nationwide advertising campaign telling consumers "it's a great time to buy a home." The North Texas ad campaign will run through May at the start of what is traditionally the prime home selling season.
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